Sunday, October 18, 2009

The Planet Cheers

The Arctic Sea Ice Saver coupon is to be distributed
in newspapers everywhere! And it will be packaged in
a whole catalogue of consumer products, including

wristwatches, electronics, even a limited-edition limo.
Without the coupon, global warming will ensure
the loss of all summertime Arctic sea ice.

Actually, the coupon probably will not make a difference.
But it's designed to draw awareness to the "brand."
What a great marketing deal!

-- Glenn R. Frantz

The Dark Side of Corporations' Cause-Marketing
As ice melts, species will die and new territorial fights emerge
Obama visits New Orleans

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